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Welcome to Madrid, a cosmopolitan and friendly city where everyone feels at home

Welcome to Madrid, a cosmopolitan and friendly city where everyone feels at home

Madrid offers a safe, comfortable setting where taking time out and doing business are equally enjoyable. Its rich artistic and natural heritage, cutting-edge transport network, quality accommodation, fine cuisine and the passion locals show when enjoying their city's day and night life make it one of the most attractive cities in the world.

Anyone who has been in Madrid will tell you how welcome they’ve felt. This may be down to the outgoing nature of the locals thanks to the city's 3,000 hours of sunshine a year, its age-old status as a cultural melting-pot or, perhaps, its strategic location between continents. The streets are the natural setting for Madrid's special and unique way of life. Initiatives and events crop up around the city every day, injecting yet more life into its unbeatable cultural agenda.

In Madrid, leisure and business are complementary rather than mutually exclusive terms, and doing business can be a real pleasure. Madrid is one of the world's favourite capitals for holding events and conferences, according to the International Congress and Convention Association (ICCA), which places it fourth in its ranking. Travelling to the capital is easy and convenient thanks to its geographical position in the centre of Spain and its excellent infrastructure: national motorways, high-speed trains and Barajas Airport. On arriving in the city, visitors can confirm the quality of the capital's hotels, with around 80,000 beds, more than half of which are in four or five-star hotels.

As the organisation in charge of the MICE tourism promotion, Madrid Convention Bureau places itself at the disposal of associations and companies who wish to hold their meeting or incentive trip in Madrid, assisting them in making it a success.

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David Pérez Noack
David Pérez Noack Director
  • Madrid Convention Bureau
  • Plaza Mayor, 27 -2nd floor
  • Madrid
  • 28012
  • Spain
  • National Languages: Spanish
  • Time Zone: CET (Central European Time)



Madrid is the undisputed international hub between Europe and South America and has vast potential to become the primary gateway to North America thanks to the city's main airport, which operates direct flights to 200 destinations around the world. Madrid-Barajas reached 46.8 million passengers in 2015.

Madrid has a superb rail network of high-speed trains. It is the European capital with the most high-speed links to other national cities, and the rail network also connects the capital of Spain with the rest of Europe. Its strategic situation in the centre of the country allows business tourists to easily become leisure tourists.

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Climate & Weather

With 3,000 hours of sunshine a year and a Mediterranean climate, Madrid is a warm city. In winter, the temperatures range between 2 and 12 degrees centigrade and in summer 25 and 30. The breeze blowing down from the Guadarrama mountain is responsible for Madrid's permanent blue skies.

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Unusual Venues

The former Chamberi Station, ANDEN 0, closed down in the early Sixties. It has now reopened as a venue for events of all kinds at the very heart of the tube network. It showcases an essential part of the story of Madrid’s underground.

One of the recent trends in Madrid’s venues has been the refurbishment of ancient market buildings into amazing locations, where events and high level gastronomy walk hand in hand. San Antón Market, for instance, offers visitors a wealth of surprising features and enables them to enjoy the gastronomic culture in all its variety. Located in the heart of the Chueca neighbourhood, it is spread across three floors which are interconnected but have different opening hours.

The Crystal Gallery is a new location under the skies of Madrid. A large, irregularly-shaped glass dome blankets more than 2,400 sqm of this new site, an essential element of the new Town Hall in Madrid. This place was part of the environment of the Royal Palace of Buen Retiro in the 17th century and a playground in the 19th century. Currently, it’s become one of the most awesome venues in the city and an important cultural centre, with the CentroCentro facilities for cultural events and exhibitions.

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Visa Requirements

Citizens of the Schengen Area need a valid passport or ID card.

For the rest, you can find a list of the countries whose citizens are required to have a valid visa and the documents for its application on the website of the Ministry of Foreign Affairs: http://www.exteriores.gob.es/Portal/es/Paginas/inicio.aspx

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Madrid boasts an extensive modern urban and intercity transport network one of the largest in Europe. The underground is the most efficient and affordable way of moving around Madrid. The Tourist Travel Pass can be used on all public transport as many times as necessary within the valid dates

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Corporate Social Responsibility

Madrid is a green city. The City Council is making important decisions such as replacing 35 per cent of its buses with vehicles propelled by natural gas, with more than a 75 per cent reduction in the contaminant products emitted. There is also the implementation of new green areas, such as the Madrid Río park, which is one of the city's most important projects.

Accomplishing the requirements of 'Q for Quality', a renowned certification issued by the Spanish Institute for Touristic Quality, the Madrid Convention Bureau applies 'green initiatives' to its work routines such as reducing energy consumption and waste production. It also encourages the use of public transport by attendees of events when processing a bid. Another measure of eco-sustainability and CSR has been the replacement of traditional promotional materials and merchandise by others that are recyclable or environmentally friendly.



Madrid’s historical legacy can be felt in the streets: Hapsburg Madrid, Bourbon Madrid, Medieval Madrid. Its history, combined with almost 3,000 hours of sunlight per year, is an invitation to go for a walk. Get to know the city in a fun and different way accompanied by professional guides who conduct tours in nine different languages. There is a programme of Official Guided Tours, which runs 365 days a year and offers more than 40 visits a week.

Madrid is history and tradition, yet it is also fashionable and modern. It isn't difficult to combine a tour of some of the world’s finest art galleries in the Art Walk - Reina Sofia Museum, CaixaForum, the Prado and the Thyssen-Bornemisza Museums - with the Changing of the Guard or a shopping day in the luxury Golden Mile, trendy Triball District or the most famous flea market in Madrid, the Rastro.

Talking about Madrilenian cuisine means talking about variety and quality. More than 3,000 restaurants, nine Michelin-stars included, delight the most discerning palates, adding even more flavour to its gastronomy.

Madrid is the only city in the world surrounded by six World Heritage UNESCO sites: Toledo, Ávila, Segovia, Alcalá de Henares, El Escorial and Aranjuez, all of them within a 100 km radius and less than an hour's drive.

Madrid is a city to share, a city in which entertainment and business create a perfect balance, a thriving city to visit.

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Team Building Events

Spanish 'tapas' are famous around the world. In Madrid you can enjoy them on a guided tour of the most popular restaurants and Madrilenian taverns in the city centre and traditional markets such as San Antón or San Miguel Market. You’ll have the opportunity to taste each speciality: from the most traditional to the new trends in tapas.

If tasting tapas is one of the options you’ll find on your trip to Madrid, a second that's no less interesting is to learn how to cook them. Try a cooking class and learn how to make these small dishes or some of the other traditional Spanish dishes such as paella.

Some of the most important 'flamenco tablaos' in the world are in Madrid, such as the Corral de la Morería, where you’ll enjoy a flamenco show or maybe have an initiation class into this passionate Spanish dance.

And as Madrid is a city for walking, enjoy an amusing visit of the Hapsburg district gliding on a Segway Personal Transport, a memorable and fun way to journey through Madrid’s history.


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MCB Imagine now Madrid

Madrid chooses you


Corporate Meetings Sample Programme

Day 1 

14:00 ARRIVAL AT MADRID BARAJAS AIRPORT. English speaking guide.

Transfer to The Hotel Wellington.

The hotel is located right on Vélazquez Street, upmarket Salamanca district. It's a 4-minute walk from the Retiro metro station and 3 km from the Royal Palace of Madrid. It has 251 elegant rooms with cozy and exclusive athmosphere. It has 13 rooms with natural light for meetings, banquets and conventions. Also, they can offer a restoration with Goizeko and Kabuki restaurants, Michelin star awarded. 


It is the perfect place for organising private and professional events. Their vast range of amenities and service places us alongside the best clubs in the world. 


A new gastronomic and leisure concept has been devised in the heart of Madrid. It is a consmopolitan place full of sensetions, emotions, joy... with live performances and innovative audiovisual. It combines the four Michelin stars of Marcos Morán, Pepe Solla and Paco Roncero. 


Day 2 


It is located in Chamberí neighborhood, in the centre of Madrid. It is situated in a building that has 4 different spaces with capacity for 850 people. 


The hotel was inaugurated in 1972 and regarded as one of the most luxurious hotels in Europe. It has 150 rooms and a wide variaty of gastronomic choices. 


Casa Patas is a restaurant and tablao flamenco venue, located in the center of Madrid, considered a reference point in the World of Flamenco. It offers a wide range of select dishes of the best recipes Spanish cuisine. Casa Patas also has Flamenco Shows. 



Convention Sample Programme

Day 1

09.30 Official Inauguration at the Madrid Municipal Conference Centre; welcome speech by the City Council to the congress attendees.

Integrated in the financial area of Campo de las Naciones, headquarter of important companies and next to the airport, this functional and versatile business centre has 30,000 sqm of space laid out in exhibition areas, two auditória seating 1,814 and 913 pax, a multi-purpose hall of 2,200 sqm and 28 meeting rooms.

10.00-... Sessions

Other conference centres in Madrid:

IFEMA: located in the Campo de las Naciones área, near the airport, the North Convention Centre's main feature is versatility. It offers an auditórium for 1,100 pax; in the South centre, you'll find an auditórium for 600 pax. It also provides 28 additional rooms and one of the most important fairgrounds in Europe.

Convention Centre Príncipe Felipe: located in the Auditórium Madrid hotel, close to the airport, has 59 modular meeting rooms from 10 to 1,000 pax and an auditorium for up to 2,200 people.  

Crystal Pavilion: located in the heart of the Casa de Campo Park, very well communicated with the center. The upper floor affords a privileged view of the Royal Palace and the Almudena Cathedral. It has 20.200 square meters of exhibition area and three different spaces. The room with maximum capacity is for 3160 people. 

19.00 Official welcome of the City Council for speakers and organisation at the Salón Real in Casa de la Panadería. This building, headquarters of the Madrid Visitors and Convention Bureau and dated back to 1619, is located in the Plaza Mayor.

Day 2

09.00-... Session

20.00 Gala dinner at the Palacio de Cibeles - Crystal Gallery. This large glass dome, irregular in shape, serves as a roof to the more than 2,400 sqm of  space which constitutes an intrinsic component of the Madrid City Council's headquarters.


Incentive Sample Programme

Day 1

14:00 ARRIVAL AT MADRID BARAJAS AIRPORT. English speaking guide.

Transfer to The Hotel Hesperia Madrid.

The hotel is located right on the Paseo de la Castellana, in the city’s business and cultural district. It naturally combines the warm decoration of its 171 rooms with the modernity of the common areas designed by the prestigious interior decorator Pascua Ortega. It also offers the best gastronomy at Santceloni. Provided with the most advanced technology in audio visual media and communications, the hotel is an efficient centre for business operations.


If you want to guarantee a successful meeting, two of the best options are the Santiago Bernabéu Stadium and Real Madrid City. With more than 20 meeting rooms that can seat from two up to 80,000 people, the Real Madrid venues are the perfect combination of innovation, exclusiveness, flexibility and imagination, which alongside their fantastic location and a delicious gastronomic offer, make them the perfect setting for all types of events.



Day 2 


Walking guided tour of the historic centre and a visit of The Royal Palace of Madrid and Sol square - 1.5 hours. 


Through this gastronomic survey, the Thyssen-Bornemisza Collection aims to satisfy visitors' appetites, tempting their palate and feasting the eye. The Museum is located in privileged surroundings, right in the historic centre of Madrid, and offers many spaces for private use.



The group is divided into four teams and will prepare and cook a typical Spanish 'Tapa'. There will be an award for 'the best Tapa', as chosen by the chef or jury.





Debra Tucker, Executive Director

Debra Tucker, Executive Director

International Association for Women's Mental Health

Our Congress drew attendees from 68 countries from every continent thanks to excellent air access, broad range of hotel options, touristic opportunities in and around Madrid. A highlight was the private event we held at the Prado with customised docent tours focusing on art specific to our Congress theme. The Madrid CVB is one of the most professional, timely and detailed organisations I have worked with and they made the planning and execution a success.

Dorit Sommer, Projects Manager

Amsalem Tours

In April I organised an event for a software company in Madrid and in October they will hold another event there as the first one was very successful. Madrid is the ideal city for events with participants from all over Europe and the world as well – easy accessible, great value for money, warm and service oriented people, beautiful city and great nightlife. I do recommend with all my heart Madrid as a GREAT destination.

Christian Tavelli, General Manager

Christian Tavelli, General Manager

Hotel Ritz Madrid

When I first saw my luggage tag going to MAD airport, I knew something special was happening and, indeed, after truly living the Madrid experience, I have become MADly in love with it. Art, culture and history are everywhere, and that is something I expected of such a charming place but topped with unparallel food, warm and friendly locals and perfect weather have truly conquered my heart. I have now become MADaddicted!!!!

Julio Montes, Intnal Sales Director

Julio Montes, Intnal Sales Director

Hotel Auditorium

Madrid is a cosmopolitan city that offers perfect facilities for holding conventions and conferences. Its Barajas International airport is just 12 km from the city. There are 60,000 hotel beds, unique venues like the Principe Felipe Conference Centre and IFEMA fairground. Madrid also offers a cultural, architectural and gastronomic quality hard to beat in Europe.