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Madrid, making business a pleasure

Welcome to Madrid, a cosmopolitan and friendly city where everyone feels at home

Welcome to Madrid, a cosmopolitan and friendly city where everyone feels at home


Welcoming, thriving and cosmopolitan, Madrid, Spain’s magnificent capital city, is a leading destination for business tourism.

With an events sector that is adapting to the ever-changing challenges of COVID-19, it has come back stronger than ever, with guaranteed safety and reliability. The sector works in close collaboration with Madrid City Council, through the Madrid Convention Bureau.

This beautiful city is perfect for both business and leisure. Rich in cultural and natural heritage, it boasts an up-to-date transport network, outstanding bars and restaurants, high quality accommodation and welcoming locals.

There are six UNESCO World Heritage sites within close proximity of the city along with some of the world’s most extraordinary art collections. A fantastic shopping destination, it is its nightlife that really sets the city apart. With literally thousands of bars and restaurants, wining and dining delegates is a joy. With colourful markets and stunning architecture, both historic and contemporary, this is a city delegates truly love to visit.

Home to around 2,000 multinational companies, Madrid is Spain’s benchmark for many industries.

As you would expect, the city boasts a wide range of first-class venues from sophisticated and modern convention centres to stylish boutique hotels and everything inbetween.  Offering major international hotel chains, five-star luxury and contemporary budget options, event organisers have a wide choice of accommodation options available.

Sustainable business tourism

What’s more, Madrid – the number two city in the world for green spaces and the second safest in Europe – has made a firm commitment to sustainable business tourism. Essential to meet the challenges facing the MICE sector, Madrid is working hard to ensure the success of this industry.



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David Pérez Noack
David Pérez Noack Director
  • Madrid Convention Bureau
  • Plaza Mayor, 27
  • Madrid
  • 28012
  • Spain
  • National Languages: Spanish
  • Time Zone: CET (Central European Time)



Madrid is the undisputed international hub between Europe and South America and has vast potential to become the primary gateway to North America thanks to the city's main airport, which operates direct flights to 200 destinations around the world. Madrid-Barajas reached 62 million passengers in 2019.

The international airport is located just 12 km from the city centre, which helps visitors to save money and time. Connected to the city by metro, train and bus 24/24, taxis offer a fixed rate of €20 or €30 from/to the airport, depending on the area in the city.

Madrid has a superb rail network of high-speed trains. Its strategic location in the centre of the country allows business tourists to easily become leisure tourists.

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Climate & Weather

With 3,000 hours of sunshine a year and a Mediterranean climate, Madrid is a warm city. In winter, the temperatures range between 2 and 12 degrees centigrade and in summer 25 and 35. The breeze blowing down from the Guadarrama mountain is responsible for Madrid's permanent blue skies.

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Public Holidays

  • 01/01/2021, New Year's Day
  • 06/01/2021, Epiphany- Three Kings Day
  • 01/04/2021, Holy Thursday **
  • 02/04/2021, Holy Friday **
  • 01/05/2021, Labour Day
  • 02/05/2021, Day of the Community of Madrid
  • 15/05/2021, San Isidro's Patron Day
  • 15/08/2021, Assumption of the Virgin
  • 12/10/2021, National Day
  • 01/11/2021, All Saints
  • 09/11/2021, Almudena Patron's Day
  • 25/12/2021, Christmas Day
**changes annually

Madrid has 14 public holidays, 12 established by the Madrid Community, and two local ones established by the City of Madrid. They are 15 May (San Isidro Labrador, the city’s Patron Saint) and 9 November (Nuestra Señora de la Amudena, patron Saint of Madrid). Some holidays may change each year.  It is worth mentioning that during local festivities, such as 15 May and 15 August, among others, streets and establishments in the Latina quarter are usually very busy.

Unusual Venues

Whether you are looking for an industrial space or a top historical palace, Madrid is your destination. Some of the venues more recently added to the Madrid catalogue are:
Palacio de Liria, official residence of the Dukes of Alba, this palace near Plaza de España opens its doors for the celebration of very exclusive events and guided visits of the family's art collection.
Green Patio: with five different spaces and ceiling heights above 10 metres, this old industrial warehouse located in the city centre, allows spectacular setups.
Canalejas Gallery: soon to open its doors, this high-level shopping and gastronomy centre is part of the Canalejas complex, together with the recently opened Four Seasons Madrid hotel.

Gran Teatro Bankia Príncipe Pío: an old train station converted into an auditorium theatre with large spaces for events, very close to Plaza de España.


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Visa Requirements

Spain is a signatory of the Shchengen Agreement, so visitors from any of the Schengen member states enjoy free movement and there is no border control. For other visitors, please contact the Spanish Embassy in your country of origin. 



Madrid boasts an extensive modern urban and intercity transport network, one of the largest in Europe. The underground is the most efficient and affordable way of moving around Madrid. The Travel Tourist Pass, with different durations, is worth considering.

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Corporate Social Responsibility

Madrid is a green city. Municipality regulations ensure a commitment to sustainability through traffic and pollution control and promoting public transport in the city centre. The City Council has introduced regulations to reduce the negative impact of massive events in the city.

Madrid Convention Bureau applies 'green initiatives' to its work including reducing energy consumption and waste. It also encourages the use of public transport by attendees. Another measure of eco-sustainability and CSR has been the replacement of traditional promotional materials and merchandise, as well as stand construction material, by others that are recyclable or environmentally friendly and the production of merchandising with recycled materials on stands at fairs. 

One of the main CVB projects accomplished in recent months has been the edition of the MICE Guide to Sustainability, available free on our website: an easy guide for implementing SDGs in the MICE sector.

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Madrid’s historical legacy can be felt in the streets: Hapsburg Madrid, Bourbon Madrid, Medieval Madrid. Its history, combined with our mild climate, is an invitation to go for a walk. Get to know the city in a fun and different way accompanied by professional guides on foot, by bus, by bike... Up to you to choose.

And after your stroll, relax on one of our terraces; you will find a thousand of them on the streets and hotels rooftops in the city centre. Sit and enjoy our famous tapas or a refreshing cocktail.

Madrid is history and tradition, yet it is also fashionable and modern. It isn't difficult to combine a tour of some of the world’s finest art galleries in the Art Walk - Reina Sofia Museum, CaixaForum, the Prado and the Thyssen-Bornemisza Museums - with the Changing of the Guard or a shopping day in the luxury Golden Mile, trendy Triball District or the most famous flea market in Madrid, the Rastro.

One of the most renowned cultural experiences is flamenco. Madrid has some of the best 'tablaos' in the world and can be arranged in your event venue.

Talking about Madrilenian cuisine means talking about variety and quality. More than 3,000 restaurants, 20 Michelin-stars included, delight the most discerning palates, adding even more flavour to its gastronomy.

Madrid is the only city in the world surrounded by seven World Heritage UNESCO sites: Toledo, Ávila, Segovia, Alcalá de Henares, El Escorial, Aranjuez and the Green Site of Hayedo de Montejo (a beech tree forest), all of them within a 100 km radius and less than an hour's drive.

Madrid is a city to share, a city in which entertainment and business create a perfect balance, a thriving city to visit.

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Team Building Events

Spanish 'tapas' are famous around the world. In Madrid you can enjoy them on a guided tour to the most popular restaurants and Madrilenian taverns in the city centre and traditional markets such as San Antón or San Miguel Market. You’ll have the opportunity to taste each speciality: from the most traditional to the new trends in tapas.

If tasting tapas is one of the options you’ll find on your trip to Madrid, a second that's no less interesting is to learn how to cook them. Try a cooking class and learn how to make these small dishes or some of the other traditional Spanish dishes such as paella. And if you prefer, why not a tapas contest?

Some of the most important 'flamenco tablaos' in the world are in Madrid, such as the Corral de la Morería, where you’ll enjoy a flamenco show or maybe have an initiation class into this passionate Spanish dance.

And as Madrid is a city for walking, enjoy an amusing visit of the Hapsburg district gliding on a Segway Personal Transport, a memorable and fun way to journey through Madrid’s history.

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Watch Videos

Jane Meets Madrid: the path to a unique experience

MICE meets Madrid

Madrid Agency Forum 2019

Green Rally around Madrid

Recognition Night 2020

Without you, Madrid is less Madrid

Health Safety Recommendations 2020

Vuelve a Madrid

10 Plans to live Madrid


Corporate Meetings Sample Programme

Day 1 


Transfer to the four-star Hotel Riu Plaza de España, located in Plaza de España square, close to the Royal Palace.

Welcome drink at the hotel and lunch.

Meetings at the convention centre of the hotel.

Dinner at Gran Teatro Bankia Príncipe Pío (outdoor, walking distance)

Day 2 

Meetings at the hotel Riu Plaza de España

Lunch at the hotel

Trip to the Unesco World Heritage Site Alcala de Henares, a 40-minute drive away. Tour and dinner at Parador de Alcalá

Day 3

Meetings at the hotel

Lunch at the hotel

Guided tour + team building activity in the city centre

Gala dinner at Casino de Madrid. Historical palace venue with a Michelin starred Spanish chef, Paco Roncero

Day 4 



Convention Sample Programme

Day 1

09.30 Official Inauguration at the Madrid Municipal Conference Centre; welcome speech by the City Council to the congress attendees.


Dinner at the City Council headquarters, Galería de Cristales at Palacio de Cibeles

Day 2


Guided tour to the historical area

Free time

Day 3


Gala dinner at IFEMA pavilions


Incentive Sample Programme

Day 1


Transfer to the five-star Hotel Four Seasons Madrid, opened in September 2020 and the first Four Seasons in Spain; located close to Puerta del Sol square.

Gastronomic activity at Galería Canalejas+ dinner

Day 2

Trip to Toledo Unesco World Heritage Site (1 hour drive or 20 minutes by AVE train). Tour and lunch

Free time

Dinner at the countryhouse Palacio de Negralejo with flamenco group and tapas contest

Day 3

Themed guided tour at the Museum Thyssen Bornemisza

Lunch at a traditional restaurant





M. Dolores Gómez Pulido

M. Dolores Gómez Pulido

“For me, Madrid is one of the best cities in the world for making things easy for you when you're organising a congress”

Felipe Gómez Gómez

Felipe Gómez Gómez

“Madrid is a city that provides quality services, quality infrastructure; above all, and most importantly, its people, the Madrid locals, provide a friendly atmosphere”

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